European Sign Expo returns to Germany for the fifth edition of one of Europe’s largest events for non-printed signage and visual communications at the Hamburg Messe from 8th – 12th May 2017.

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European Sign Expo is a dedicated exhibition for the signage and visual communications industry is returning to Germany in 2017.

European Sign Expo 2017 will provide exhibitors with a platform to launch new products and solutions to an audience of senior industry professionals looking to grow their business.

Our exhibitors are manufacturers and suppliers of dimensional signage, architectural signage, channel lettering, illuminated displays including LED and neon, digital signage and more.

Here are some key stats

  • 73% of exhibitors use European Sign Expo to launch a new products

  • 100% of exhibitors rated the event as an important part of their marketing strategy

  • 89% of exhibitors say European Sign Expo is one of the best events of its kind in the industry

  • 73% of visitors will be purchasing new products within 3 months of attending European Sign Expo

  • 72% of visitors think European Sign Expo is the best event they’ve attended compared to other signage events

  • 63% of visitors attended European Sign Expo with a budget between €50,000-€100,000

Reasons to exhibit

  • Opportunity to expand your company’s customer database

  • Increase your global market presence

  •  Attended by over 100 media representatives 

  •  Attended by senior print and signage representatives

  • Access to more potential customers in 5 days than you can contact from the office


The show will take place at Hamburg Messe, Germany, a state of the art international exhibition centre located in close proximity to the airport, the hub for German Wings and Eurowings.

Hamburg Messe
Messeplatz 1
20357 Hamburg

For more information visit

Opening Times

8 May - 10.00 -18.00 hrs
9 May - 10.00 -18.00 hrs
10 May - 10.00 -18.00 hrs
11 May - 10.00 -18.00 hrs
12 May - 10.00 -16.00 hrs

Key Facts & Statistics

Conventional signage such as channel lettering, illuminated displays, dimensional signage and more. Digital signage and media including digital screens, software, interactive displays and mobile devices

5 days

5,500 unique visitors, plus more from co-located FESPA 2017

Visitor profile
Retailers, brands, media owners, corporations, institutions, digital signage users, sign-makers, display producers, and digital signage providers

Over 100 industry brands

Predominantly European, also attracting professionals from over 50 countries globally


ESE was a very enriching experience, visiting the event means we can touch-base with other market players, learn about trends and invest in new equipment.
— Tiago Graca, Reclatempo